{"product_id":"selective-professional-alpha-keratin-no1-pre-treatment-shampoo-500ml","title":"Selective Professional Alpha Keratin No.1 Pre-Treatment Shampoo 500ml","description":"\u003cp data-start=\"213\" data-end=\"667\" class=\"PDq2pG_selectionAnchorContainer\"\u003ePrepare hair for professional smoothing and straightening services with \u003cstrong data-start=\"285\" data-end=\"358\"\u003eSelective Professional Alpha Keratin No.1 Pre-Treatment Shampoo 500ml\u003c\/strong\u003e. As the essential first step in the Alpha Keratin system, this professional deep-cleansing shampoo thoroughly purifies the hair and scalp by removing styling residue, mineral deposits and everyday impurities, leaving the hair perfectly prepared for technical treatments. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"669\" data-end=\"1092\"\u003eFormulated with \u003cstrong data-start=\"685\" data-end=\"706\"\u003eFision Kera Veg18\u003c\/strong\u003e (plant-based keratin), \u003cstrong data-start=\"730\" data-end=\"750\"\u003echelating agents\u003c\/strong\u003e and \u003cstrong data-start=\"755\" data-end=\"768\"\u003ePanthenol\u003c\/strong\u003e, it helps cleanse without unnecessary harshness while improving the hair's receptiveness to keratin smoothing services. The advanced formula is \u003cstrong data-start=\"913\" data-end=\"954\"\u003eSLES-free, salt-free and paraben-free\u003c\/strong\u003e, making it suitable for professional salon use on all hair types prior to Alpha Keratin treatments. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"17xbmye\" data-start=\"1094\" data-end=\"1109\"\u003eKey Benefits\u003c\/h2\u003e\n\u003cul data-start=\"1111\" data-end=\"1703\"\u003e\n\u003cli data-section-id=\"ghjwr7\" data-start=\"1111\" data-end=\"1172\"\u003eDeeply cleanses the hair and scalp before keratin services.\u003c\/li\u003e\n\u003cli data-section-id=\"r5rprl\" data-start=\"1173\" data-end=\"1241\"\u003eRemoves styling product build-up, impurities and mineral deposits.\u003c\/li\u003e\n\u003cli data-section-id=\"24k7gm\" data-start=\"1242\" data-end=\"1310\"\u003eHelps prepare the hair for smoothing and straightening treatments.\u003c\/li\u003e\n\u003cli data-section-id=\"1a2z6f3\" data-start=\"1311\" data-end=\"1365\"\u003eEnriched with Fision Kera Veg18 plant-based keratin.\u003c\/li\u003e\n\u003cli data-section-id=\"41hfdc\" data-start=\"1366\" data-end=\"1432\"\u003eChelating agents help eliminate chlorine and hard water residue.\u003c\/li\u003e\n\u003cli data-section-id=\"1mb2vaj\" data-start=\"1433\" data-end=\"1482\"\u003ePanthenol helps hydrate and condition the hair.\u003c\/li\u003e\n\u003cli data-section-id=\"19l0n1a\" data-start=\"1483\" data-end=\"1531\"\u003eSLES-free, salt-free and paraben-free formula.\u003c\/li\u003e\n\u003cli data-section-id=\"1gw47e2\" data-start=\"1532\" data-end=\"1573\"\u003eProfessional-use pre-treatment shampoo.\u003c\/li\u003e\n\u003cli data-section-id=\"1hl44gk\" data-start=\"1574\" data-end=\"1604\"\u003eSuitable for all hair types.\u003c\/li\u003e\n\u003cli data-section-id=\"wus59q\" data-start=\"1605\" data-end=\"1703\"\u003eStep 1 of the Selective Professional Alpha Keratin system. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"12hq10n\" data-start=\"1705\" data-end=\"1720\"\u003eWho It's For\u003c\/h2\u003e\n\u003cp data-start=\"1722\" data-end=\"1799\"\u003eSelective Professional Alpha Keratin No.1 Pre-Treatment Shampoo is ideal for:\u003c\/p\u003e\n\u003cul data-start=\"1801\" data-end=\"2121\"\u003e\n\u003cli data-section-id=\"1ykrien\" data-start=\"1801\" data-end=\"1840\"\u003eProfessional hairdressers and salons.\u003c\/li\u003e\n\u003cli data-section-id=\"ijllct\" data-start=\"1841\" data-end=\"1913\"\u003eClients receiving Alpha Keratin smoothing or straightening treatments.\u003c\/li\u003e\n\u003cli data-section-id=\"gy40tu\" data-start=\"1914\" data-end=\"1957\"\u003eHair with heavy styling product build-up.\u003c\/li\u003e\n\u003cli data-section-id=\"803dsg\" data-start=\"1958\" data-end=\"1999\"\u003eHair exposed to hard water or chlorine.\u003c\/li\u003e\n\u003cli data-section-id=\"q6tfev\" data-start=\"2000\" data-end=\"2121\"\u003eAnyone requiring a professional deep-cleansing shampoo before technical services. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"peqbl9\" data-start=\"2123\" data-end=\"2136\"\u003eHow to Use\u003c\/h2\u003e\n\u003col data-start=\"2138\" data-end=\"2436\"\u003e\n\u003cli data-section-id=\"bv534y\" data-start=\"2138\" data-end=\"2166\"\u003eApply evenly to wet hair.\u003c\/li\u003e\n\u003cli data-section-id=\"kbmdn6\" data-start=\"2167\" data-end=\"2219\"\u003eMassage thoroughly through the scalp and lengths.\u003c\/li\u003e\n\u003cli data-section-id=\"1bcc8fb\" data-start=\"2220\" data-end=\"2234\"\u003eRinse well.\u003c\/li\u003e\n\u003cli data-section-id=\"1anyoiy\" data-start=\"2235\" data-end=\"2286\"\u003eRepeat the cleansing process at least once more.\u003c\/li\u003e\n\u003cli data-section-id=\"1tbsq7l\" data-start=\"2287\" data-end=\"2368\"\u003eRinse thoroughly before proceeding with the next Alpha Keratin treatment step.\u003c\/li\u003e\n\u003cli data-section-id=\"hoz64p\" data-start=\"2369\" data-end=\"2436\"\u003eFor professional use only. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2 data-section-id=\"1vtcvuy\" data-start=\"2438\" data-end=\"2459\"\u003eWhy You'll Love It\u003c\/h2\u003e\n\u003cp data-start=\"2461\" data-end=\"2941\"\u003eA successful keratin treatment starts with perfectly prepared hair. \u003cstrong data-start=\"2529\" data-end=\"2596\"\u003eSelective Professional Alpha Keratin No.1 Pre-Treatment Shampoo\u003c\/strong\u003e effectively removes everything that can interfere with smoothing services while helping leave the hair clean, receptive and ready for optimum professional results. Its plant-based keratin technology and gentle yet effective cleansing system make it an essential part of the Alpha Keratin treatment process.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":67782596329715,"sku":"hha1792351111474","price":16.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0833\/2266\/7251\/files\/selective-professional-alpha-keratin-no1-pre-treatment-shampoo-500ml_1.png?v=1792351116","url":"https:\/\/getcladstore.shop\/products\/selective-professional-alpha-keratin-no1-pre-treatment-shampoo-500ml","provider":"My Store","version":"1.0","type":"link"}